1.2 Grading for the Course
Welcome to New Venture Marketing. In this course you will create a brand for a new venture, and learn how to launch it with low-cost marketing strategies. Your venture can be a new product, a new service, a new company, a new division of an existing business, or a new nonprofit organization. It can be a company you already own or one you have started working on in a previous class. The important thing is, you are going to learn brand and marketing a venture that will solve a problem, add value, and make life better for a group of customers.
You will receive a grade in this course based on how you perform in the following areas:
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Written Answers: Throughout the course you will provide written answers in every unit. These answers will form the basis for the brand and marketing strategy you will develop.
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Unit Quizzes: At the end of each unit you will take a brief quiz to see how well you understand the material that has been covered.
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Final Exam: At the beginning of the course you will take a pre-assessment to determine what you already know about branding and new venture marketing. This assessment will not be graded. At the end of the course you will retake this assessment and it will be graded.
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Written Paper: You will describe your new brand and marketing strategy in a final paper which will be 8 to 10 pages in length including cover page and any tables or graphs you include. Most of the content for this paper can be taken from the written answers you provide in the units. Your paper will be due during test week for the semester.
Grades for the course will be given based on the following scale:
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94 to 100 Percent = A
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90 to 93 Percent = A-
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87 to 89 Percent = B+
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84 to 86 Percent = B
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80 to 83 Percent = B-
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77 to 79 Percent = C+
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74 to 76 Percent = C
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70 to 73 Percent = C-
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60 to 69 Percent = D
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Below 60 Percent = F
Feel free to contact your instructor for this course with any questions or concerns you may have. Good luck learning the skills of entrepreneurship.