Artificial intelligence, marketing automation, and digital marketing tools help marketers target and reach consumers more effectively than ever before. There’s a lot to understand in this new, high-tech environment—social influencers, contextual digital ads, search engine optimization, paid search, Google Display Network, Facebook Audience Network, pay-per-click, keyword auctions, programmatic advertising, social media marketing, walled gardens, email marketing, texting, mobile marketing, native advertising, content marketing, Amazon, and more.
This book is designed to help you make sense of digital marketing innovation to create a blueprint for developing and executing successful marketing plans in this digital-first world.
Marketing in the Digital Age is written by Eric D. Schulz, a veteran of Procter & Gamble, The Coca-Cola Company, and The Walt Disney Company, consultant to Fortune 500 corporations, and now a marketing professor at the Jon M. Huntsman School of Business at Utah State University. Schulz previously authored two books, The Marketing Game: How The World’s Best Companies Play to Win and The Smart Marketer’s Toolbox.