1.7 Chapter 1 Summary
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The tools that marketers use include Branding & Strategy, Marketing & Communications, Social Media, and Web Marketing.
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While the tactics used in marketing plans routinely evolve, the strategies remain constant over time.
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Great marketers perform the following four tasks:
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Create a strategic, actionable plan that will guide how a product or service is marketed.
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Identify a brand story and do so with passion.
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Continuously developing ways to interact with customers.
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Use creative ideas to build marketing plans that will increase long-term profits.
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Marketers need to understand and be able to execute their product in five areas: strategy, products, pricing, placement, and promotion.
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